'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
To announce that Specsavers also sell hearing aids, we created a campaign of new onomatopoeic words that celebrate the joy of rediscovering everyday sounds. The work was elegantly designed by Dave Robinson at King Henry Studios.
Lurzer's Archive, Best of the Week
Communication Arts interview
Little Black Book interview
Creative Review article
