'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
We celebrated the joy of being able to hear properly again with an ad that had no dialogue, music or voiceover - just everyday, ASMR-inspired sounds.
Directed by Simon Ratigan at Rogue
Shortlist, British Arrows '24
Ad of the Day, Campaign
Ad of the Day, The Drum
9/10, More About Advertising
5 Stars, David Reviews
LBB interview
Communication Arts interview