'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
Because Specsavers opticians own their stores, they look after you that bit more. The original UK ad performed so well that Specsavers tasked us with producing additional, bespoke versions for seven other countries: Australia, Ireland, The Netherlands, Denmark, Norway, Sweden and Finland. It was a tough job, but someone had to do it...
Directed by Vince Squibb at Academy Films