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This is a proactive campaign we've created for Euro 2024. Our mock-ups use stock images, but James Day is pencilled in to shoot the portraits.

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SHould

This is a proactive campaign we've created for Euro 2024. Our mock-ups use stock images, but James Day is pencilled in to shoot the portraits.

​

SHould

This is a proactive campaign we've created for Euro 2024. Our mock-ups use stock images, but James Day is pencilled in to shoot the portraits.

​

SHould

This is a proactive campaign we've created for Euro 2024. Our mock-ups use stock images, but James Day is pencilled in to shoot the portraits.

​

SHould

It seemed unfair to us that it's only English-speaking footballs fans who can shout 'Should've gone to Specsavers!' at referees. So we translated it into the languages of all the teams at Euro 2024, allowing supporters of every nation to vent their frustration at dodgy decisions. We had lots of fun working with the lovely Hugh Todd on this proactive campaign.

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