'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
An insanely long to-do list seemed like the perfect way to capture the effects of this famous energy drink. On closer inspection, the list tells a funny story about the protagonist getting into all sorts of scrapes and japes with the excess energy they have. It may be this painstaking attention to detail that impressed the jury enough to award it a Cannes Silver.