'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
When the UK went into lockdown, Ogilvy wanted to document a way of life we had never experienced before. The result was a 272 page unfiltered visual diary of the silly and the sad, the poignant and the practical, home haircuts and home schooling. We contributed writing and photography to the book, with its art direction and design reflecting the unpredictability that the pandemic brought to our lives.
