'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
The brief - promote Local Heroes using a national cover wrap in The Metro. Our response - carefully design the wrap to make it look like the newspaper had been used to mop up a leak.
The work caused a big splash on Twitter, trended on Reddit and was even written about in Private Eye. Meanwhile, traffic to the Local Heroes website increased by 323%, new users grew by 44% and bookings went up by 28%.
"Ingenious"
