'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
As part of the 'Travel Yourself Interesting' campaign, we launched an online activation where we searched for the UK's most inane tweets and sent them to exotic locations around the world. We had small production teams on standby, and within minutes we'd travelled the tweet interesting, filmed the result and tweeted it back to the original offender. By doing so, we proved the transformative power of travel.