'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
The challenge with this campaign was to avoid well-trodden holiday clichés at all costs. After spotting the FUK luggage tag in Heathrow (which stands for Fukuoka, Japan), we decided to take a piece of ephemera that's usually associated with the banality of airports and turn it into a campaign that cheekily celebrates the joy of global travel.
