'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
For the launch of Comfort's new global brand platform 'The Secret Life of Clothes', we invented and brought to life a whole wardrobe of clothes characters - from cheeky socks to nerdy cardigans. In the end, we had so many characters and stories that we decided to abandon a traditional print campaign in favour of something much more cost effective - a newspaper comic strip. And we didn't stop there, running the comics for 100 days in national newspapers.
Here are some of our favourites...
