'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
As lockdown restrictions started to ease, British Airways invited the UK to remember the joys of taking off on holiday once again. With tight deadlines, an even tighter budget and the idea of a shoot out the window, it was down to us to find an intriguing way to use stock footage to bring the thought to life. The campaign ran in August 2020 across TV, social, digital, radio and OOH.
Directed by Samuel Abrahams at Caviar
Social
Radio
Out of home
