'Two Sides of the Story'
Carers UK & British Gas
Two Sides of the Story shines a light on the silent struggles of the UK's 6.5 million unpaid carers. The film, which kicked off our #ShareThatYouCare campaign, was originally only intended for social. But the client loved the work so much they also decided to run it in cinemas nationwide. It quickly became the most successful social campaign British Gas has ever run.
Directed by David Stoddart through Dark Energy.
creative team
Business in the Community wanted to help small firms prepare for unexpected disasters. For our 'Would you be Ready' campaign, we wrote a number of provocative headlines. Then we destroyed the type in various different ways to highlight the things that can ruin a small business, from cyber attacks to fires and floods.
